Saturday, 22 October 2011

Plan of advert

Planning our Advert
We have decided that our advert should closely link with both the digipak and the actual music video. We feel that its important to incorporate the same type of images, font, text and colour in order to represent the band as a whole unit and promote the video in as many ways as possible.

COLOUR
Our primary colour will be purple as this is a key colour in the music video and also the central colour within our digipak aswell. Purple incorporates the girly fun edge which we have included in our video and has connotations of being a very feminine colour. This stands out against a plain black background which demonstrates the main information and makes them more noticable to the audiences.

IMAGE
Our anchoring image is of all three members of the band striking a pose. Again the way in which we have constructed the advert allows for a very similar approach as the digipak does. Each member of the band is placed in front of a letter from the word 'FUN' like on the front panel of our digipak. The band members are the main image and so they are centrally anchored to be the first image that the audience can see.

Wednesday, 19 October 2011

Digipak Front Cover Ideas

COLOUR
We feel that we need to keep a close link to the video when it comes to the type of colour that we intend to use. In the video we have a lot of bright multicolored backgrounds that change as the thought beats switch. We want to incorporate this into our digipak in order to keep a link between the two, whether this be through using a multicolored background or one bold colour that has been used in the video.

MISE-EN-SCENE
On our digipak we plan to wear very smart going out clothing that we would normally wear on a night out. We will each be wearing our style of clothing which will represent our different personalities within the band. Within the video we are getting ready to go out or having a girly sleepover doing make up and so on, therefore we have decided to incorporate the girls getting ready to go out type of situation on the front of our digipak.

ANCHORING IMAGE
We decided that our anchoring image should incorporate everything that the music video does. In this instance we have used images of all three members of the band along with animated lyrics. We plan to use the lyrics "FUN" with each female artist standing or sitting in a pose against each individual letter. we feel this would be an eye catching image to use as our text is the predominant image from the cover, with all three artists being the secondary image.

Tuesday, 18 October 2011

Inside left, inside right, middle panes

We discussed that these pages will be glamorous individual images of each of us which will also show the different personalities of the band and the three different styles of us girls as not every girl is the same. This will show the audience a more personal image of us and this technique has been used throughout the genres of music to develop an individual fan base within the band. The images will be of us dressed in smart going out clothes, our hair and make up will be immaculate just how it is on a high class, professional images. The backgrounds will be different colours that will be bright, as this has been used within our music video.

Idea 1 of CD for Digipak


This is an edited image of different aspect of our faces to produce one image which was done using photo shop and this we this could possibly be appropriate with our digipak.

Sunday, 16 October 2011

Animatic scene storyboard




This is the animatic for our different scenes within the music video shoot. Our shot list and shooting schedule display more detailed shots that we plan to use within our music video. This animatic, however, allows us to demonstrate what our ideas are for the wider themes and scenes that we understand are crucial to our music video.