Lyrics breakdown visuals
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Friday, 30 September 2011
Thursday, 29 September 2011
Shot Count - Linkin Park - New Divide
The genre of this video is Rock/Rap, within the first two minutes of this music video there are 83 different shots. The narrative of this music video is entirely based on the Transformers movie which shows clips of the movie incorporated with the Linkin Park band which uses the effects seen on the movie(Narrative). This has been put together with using different effects to blend the clips of movie with band smoothly.
The main shots used in this video are Medium shots which shows the lead singer fairly close to the camera with the band playing in the background. (Audience) The transformers is aimed at males aged between 15-22 and this is also who the video here is aimed at. The video is a mix of clips from the movie, Transformers and the band. Representation Linkin Park is a group of males aged 20-30 who look like they are in angst whenever they are singing.
The main shots used in this video are Medium shots which shows the lead singer fairly close to the camera with the band playing in the background. (Audience) The transformers is aimed at males aged between 15-22 and this is also who the video here is aimed at. The video is a mix of clips from the movie, Transformers and the band. Representation Linkin Park is a group of males aged 20-30 who look like they are in angst whenever they are singing.
Wednesday, 28 September 2011
Magazine Advert Analysis
Tuesday, 27 September 2011
Our Logo - LAA
LOGO! LAA!
We decided to create a logo for our production company which will be "advertised" through our music video and will be showcased on the digipak and advert. We felt it was important to create a logo that would match the concept of our music genre and be eye-catching to the demographic audience. We came up with the name LAA from our initials and we thought it sounded musical and fitted within our genre pop.
The colors we used were mainly primary, bold, bright colors that would be easy to notice on adverts/digipaks etc. For example, pinks and oranges have been used to agree with the conventions of our 'pop' genre. Although the colors are bright they have been used in a simple, minimalist way in order not to strike too much attention away from the anchoring image/artist.
The font we used felt very Hollywood-esque which we though matched our genre perfectly. A lot of pop music videos are originated from American producers and companies and we wanted to incorporate that within our brand and video. In addition, a lot of pop videos are filmed in Hollywood/LA and so we wanted to include the American vibe into our video as well.
We decided to create a logo for our production company which will be "advertised" through our music video and will be showcased on the digipak and advert. We felt it was important to create a logo that would match the concept of our music genre and be eye-catching to the demographic audience. We came up with the name LAA from our initials and we thought it sounded musical and fitted within our genre pop.
The colors we used were mainly primary, bold, bright colors that would be easy to notice on adverts/digipaks etc. For example, pinks and oranges have been used to agree with the conventions of our 'pop' genre. Although the colors are bright they have been used in a simple, minimalist way in order not to strike too much attention away from the anchoring image/artist.
The font we used felt very Hollywood-esque which we though matched our genre perfectly. A lot of pop music videos are originated from American producers and companies and we wanted to incorporate that within our brand and video. In addition, a lot of pop videos are filmed in Hollywood/LA and so we wanted to include the American vibe into our video as well.
Monday, 26 September 2011
Beyonce Shot Count Task
Beyonce – Run the World
Within the whole of this video, over one hundred (122) shots are used in order to comprehend with the music and with the narrative of the track.
The main type of shots that are used are long shots for the most part in order to show the intense dance routine that is present throughout two thirds of the whole video. The dance routine is crucial to the lyrics of the song and visualises the key meaning of the track. The track is mainly about female domination and the power of women presently. This is recognised by a large group of women dancing fiercely toward a crowd of males. Their “frustration” aforementioned in the track is obivious within the dance routine.
Another type of shot which was particularly common within the music video was the close up shot. This helps to create the notion of looking and places emphasis and the physical attractiveness of the artist. In this particular video, the fact that Beyonce is shown in this light actually emphasises the fact she has so much power along with other females instead of being purely for male attraction.
A certain motif of Beyonce’s is key in this music video, as seen in other work she has two backing dancers who are female and imitate the dance that she does. For example, in Single Ladies, the video is made up of herself and two other dancers performing a routine. This was and still is an iconic routine known worldwide which is only associated with Beyonce. However, in this music video, the two backing dancers are male which immediately can be seen as an illustrative representation of the lyrics within Run the World.
With the audience of this track being mainly female, the use of characters within the video is key to attracting that demographic. The running theme of female empowerment is present through the use of a large number of female characters and a smaller number of male characters. Beyonce dominates through the whole sequence, being the leader of the pack and even coming face to face with members of a police force. Male members of a police force are seen to be strong and tough men but act as no threat to the large group of females in front making the females seem more powerful to the men again illustrating the dimensions of the track.
A lot of Beyonce’s songs have strong R&B influences much like this particular one. As well as the actual track having R&B influences we have visual offerings of clothing, scenery and characters which demonstrate a scene where R&B is present. For example, some of the male characters wear bandannas and have sleeveless tops on. The females however represent the other influence of the song by wearing dresses and jewellery, the more pop like side to the track. Beyonce symbolises both sides of the coin by wearing short biker style clothing in some scenes then long flowing dresses in others, bringing both ends of the spectrum together like in the track itself, mixing strong R&B with hip pop.
Rihanna Digipak Analysis
CD front cover
The central image on the front cover is the artist. This photograph takes up the whole front cover to capture attention and use the artist to sell the CD. Rihanna is physically attractive and so the Cd cover makes use of this to attract potential buyers and her demographic audience. Her lips and hair are the most vocal part of the image as they are bright vivid red. Her lips are shaped into a perfect Cupid's Bow suggesting that she is looking for love, looking for romance and that bright red colour matches the aim of her lips being centrally anchored. The bright red colour of her hair expresses ' a femme fatale' iconography which in turn expresses a strong female character.
The text used on the front over is very demure and very refined in order to maintain most attention on the 'meat shot' of the artist. The text reads her name and the name of the album 'LOUD' which are both written in simple fonts for the same reason of not diverting any attention away from Rihanna. The texts are located at the top and bottom of the page so that the image is centrally anchored and the first thing you see. You would then be attracted to her name and finally the name of the album.
CD Insert Pages
The main image on the insert page is Rihanna laying on a floor of roses. Again the red lips and hair portray her feisty nature but her want for love at the same time. However in this image, the loving nature to the red colour is more apparent because of the roses in the background. The red roses are a signifier for love, romance and relationships which is what Rihanna is looking for by looking into the roses. In the Photograph Rihanna is wearing a flowing ballernina style outift. This outfit suggests her innocent and playful side whilst still maintaining her stereotypical strong, attractive woman profile. The provocative pose which she is laying in suggests a very mainstream institutional context and that the pose has been perfected to attract an audience.
Actual CD Image
The actual CD also has a transferred image of a rose head, however in this image the rose is pale compared to on the CD insert. The bright vivid red which has been apparent through the whole of the digipak cant be seen on the actual CD cover. This suggests that on the outside she is very outgoing and has a vivid personality which is represented by the bright red colours. The paler CD colour suggests her inner purity and innocence and how on the inside she may not be as outgoing and wild as what her institution demands her to appear.
Sunday, 25 September 2011
Niki Minaj Music Video Analysis
The sound of this particular track i think is very futuristic and so to match this different techniques have been using in camera shots and also in post-production to match the uniqueness of the song. For example, the song is very upbeat and alot of percussion instruments are used. In order to match this to the video, editors have clipped each scene so that a dance move, e.g a footstep, hand clap or a finger snap is in direct sync with a clash of a drum or a beat of a piano. Each time a new beat is hear there is a movement which illustrates this and so i feel that the music video is illustrative of the track as theorised by Andrew Goodwin. In addition, the actual storyline to the track is illustrated through the choreography and the video itself. The track is about summarising themselves up and declaring their superiority over other artists who should 'check this out' or check them out. It's all about being higher in the charts and more popular than artists who perhaps put them down in their beginning. This is illustrated in the choreography, especially by Nicki Minaj who uses alot of attitude in her dancing. The choreography is illustrative of the words being spoken, for example when the song says 'sometimes it's just me and all my bottles all alone' Nicki Minaj acts like she is drinking out of bottles. Will.I.Am does this also when saying ' you need to grow a little taller' as he moves his arms up to taller height, all of this illustrates the lyrics in the song.
A colour scheme is apparent through mise en scene and backgrounds throughout the video. Pink and Black are the most dominating colours in this video. Not only does Nicki Minaj and Will.I.am wear them but also some of the backing dancers. The colour pink is almost like a recurring motif for Nicki Minaj as it is vivid in her other music videos and also contributes to the name of her album 'Pink Friday'. When an audience see the colour pink it easy for them to associate it with Nicki Minaj as she uses the colour so often. Sticking with mise en scene, a lot of the outfits are very wacky and futuristic which amplifies the songs sound. The backing dancers were costumes which almost resemble spaceman outfits, again pink and black for the most part. At one point, Nicki Minaj is wearing a pink and white leather catsuit which has been designed to look very futuristic and wild. Will.I.Am wears a leather padded outfit with a plastic L.E.D lit hair stripe which again contributes to this idea of computerised characters and futuristic tracks.
Some of the post successful components of this video have been done in post-production. For example, throughout the video we have running animatics in a foreign langauge which presumably read what the song is saying. By having these animations the track is able to be amplified and the lyrics emphasised through the use of them. The animations are also used on the beat of the music, so that they only appear on a certain beat to match the track. They carry the same animated and futuristic feel as the rest of the track and so the theme is also amplified through these.
A range of camera shots are used in this video for a variety of reasons. One of the most common shots is the 'meat shot' which enables Laura Mulvey's theory of 'voyeurism' to be apparent. A close up shot of Nicki Minaj is used as the 'meat shot' in order to promote the song through her attractiveness and the female figure. A lot of males will watch the video purely for Nicki Minaj and so dressing her in certain outfits and choreographing certain moves will help contribute to the 'male gaze'.
A lot of long shots are also used within the video so that the choreographed and sometimes free styled dance can be seen. A lot of this video is made up of small sections of choreography which amplify and illustrate the song. Dance routines are a convention of pop videos and audiences will automatically be able to assign the pop genre to this song as soon as the upbeat tempo and dance routines kick in.
Saturday, 24 September 2011
Saturdays - All Fired Up Analysis
The genre of this song is pop with strong dance influences as portrayed by the up tempo and fast beat of the track. Most of the tracks produced and performed by The Saturday are of the same genre and sub genre and so a lot of their videos include dance choreography and club scenes, much like this one.
There are two main costume changes in this video by The Saturdays kind of illustrate what the song is suggesting. The song's narrative is about being read to go out and being 'all fired up' and feeling 'alive' to have a good night out. The outfits are glamorous and dressy which suggest that the group are out and performing on a night time. The black slick dresses that they were for the most part of the video are very revealing and help to establish the attraction of the band. Laura Mulvey's theory can again be added to this video as it does place some 'voyeurism' onto the band as they are dressed glamorously and revealing aswell. However, in some of the video the girls wear all white which has connotations of purity and ideallic innocence. This contradicts the song and makes the girls seem innocent which is not what the song is saying as it refers to everyone being 'animals' and to 'get your claws out'.
In this video, water seems to be made as an icon. The iconography of the water is a common convention in pop music videos, especially for bands. A lot of previous videos include a dance routine in water, for example an older song by Shane Ward features dancing in water. I think that the water adds a more dramatic effect to a dance routine and encapsulates a glamorous look for the video. However, in this video I think that water is used to reflect the lights in the background to make the set look and feel like a club. A lot of lighting is used in this video, including a back wall of spotlights suggesting that the band are always in the spotlight. The fact that they dance in front of it suggests that they don't mind being in the spotlight and actually play up to it. The combination of the lights and the water reflect a glamorous and dance club atmosphere.
A wide range of camera shots are used in this video, with the most common shot being the long shot. The long shot is used alot in this video because of the large amount of dance routine within it. The long shot enables us to see the dance routine fully and helps to divert our attention to the girl's bodies, specifically to attract male attention to the band and increase their demographic audience. Medium close ups are used to show the band individually in several quite provocative poses which again helps enhance 'male gaze' and makes the band more attractive. Shallow focus of backing dancers is used in order to make the water the main icon of some images.
Monday, 12 September 2011
Black Eyed Peas - Boom Boom Pow
This music video contains a lot of technical editing which has been added once the artists have performed in the green room. The dancers are all dancing with the beat. The chorus 'Boom Boom Boom' there is a close up of them lip syncing which suggests that this music video is also promoting them as artists as it is agent centered. this is backed up by Andrew Goodwin's theory which shows their stage performance throughout the music video. I feel that this music video is also illustrative as there has been lots of post production manipulation added. This has been filmed inside a studio and green room where the effects have been added after, for example for most of the beats of the music there is a new colour and shape being projected in the background. We have looked at this video as we like the aspects of the post production with the shapes and colours in the background and we feel that it would be a success if we were to do this in our music video, however, we do want to shoot scenes outside of the studio.
Thursday, 8 September 2011
Personal Skills Audit
Personal Skills Audit
- Digital technology; What equipment/software packages did you use to produce your production?
- -TV Studio
- Final Cut Express
- Handheld Cameras
- Photoshop
- Prezzi
Using these it allowed me to edit my video to a high standard when using final cut. Then using prezzi and Photoshop it helped me to gain more skills to have a more complex blog.
I hope to be able to use final cut more and the more complicated and complex features of this.
- Post production; what software did you use to create your production? Discuss specific features of the software.
- Final cut
- Photoshop
- Razor tool
- Dots to mark sound files together.
These helped to produce a smooth lip synced outcome. Photoshop helped create credits and change photos from dark to like and different colours. I will develop these using them more and in different ways.
These helped to produce a smooth lip synced outcome. Photoshop helped create credits and change photos from dark to like and different colours. I will develop these using them more and in different ways.
- Research and Planning ; what tasks did you complete when preparing to film your sequence? How did your planning help the smooth progression of your film?
- Timeline story board shot lists. All planning helped me to stick to deadlines.
- From this it helped me to stick to deadlines and get all work completed.
- I will need to produce more planning during A2 to stick to deadlines.
- Creativity; Were our ideas for your portfolio imaginative and unique or did you adhere to conventions.
- Creativity; Were our ideas for your portfolio imaginative and unique or did you adhere to conventions.
- It helped me to use my imagination and to look at more things.
- I need to look at more music videos to develop ideas.
- Within A2 I need to develop my creativity.
Wednesday, 7 September 2011
Saturday, 3 September 2011
Thursday, 1 September 2011
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