Saturdays - All Fired Up Analysis

The genre of this song is pop with strong dance influences as portrayed by the up tempo and fast beat of the track. Most of the tracks produced and performed by The Saturday are of the same genre and sub genre and so a lot of their videos include dance choreography and club scenes, much like this one.

There are two main costume changes in this video by The Saturdays kind of illustrate what the song is suggesting. The song's narrative is about being read to go out and being 'all fired up' and feeling 'alive' to have a good night out. The outfits are glamorous and dressy which suggest that the group are out and performing on a night time. The black slick dresses that they were for the most part of the video are very revealing and help to establish the attraction of the band. Laura Mulvey's theory can again be added to this video as it does place some 'voyeurism' onto the band as they are dressed glamorously and revealing aswell. However, in some of the video the girls wear all white which has connotations of purity and ideallic innocence. This contradicts the song and makes the girls seem innocent which is not what the song is saying as it refers to everyone being 'animals' and to 'get your claws out'.


In this video, water seems to be made as an icon. The iconography of the water is a common convention in pop music videos, especially for bands. A lot of previous videos include a dance routine in water, for example an older song by Shane Ward features dancing in water. I think that the water adds a more dramatic effect to a dance routine and encapsulates a glamorous look for the video. However, in this video I think that water is used to reflect the lights in the background to make the set look and feel like a club. A lot of lighting is used in this video, including a back wall of spotlights suggesting that the band are always in the spotlight. The fact that they dance in front of it suggests that they don't mind being in the spotlight and actually play up to it. The combination of the lights and the water reflect a glamorous and dance club atmosphere.

A wide range of camera shots are used in this video, with the most common shot being the long shot. The long shot is used alot in this video because of the large amount of dance routine within it. The long shot enables us to see the dance routine fully and helps to divert our attention to the girl's bodies, specifically to attract male attention to the band and increase their demographic audience. Medium close ups are used to show the band individually in several quite provocative poses which again helps enhance 'male gaze' and makes the band more attractive. Shallow focus of backing dancers is used in order to make the water the main icon of some images.